Community-led motorcycle marketing · India
India's most powerful motorcycle community-led marketing engine
Where brands don't sponsor rides — they own culture. We put your brand inside a network of 25,000+ riders through owned event IPs, creator content and a real-time data platform.
Trusted by automotive and performance brands
Riders Rally at a glance
Riders Rally is a community-led motorcycle marketing company in Mumbai, India, incorporated in November 2023.
It gives brands direct access to 25,000+ riders through four owned event IPs (Spirit of Unity, MadMax Tour, World Motorcycle Day and 15th Aug Ride), a network of motorcycle creators, and an in-house data platform that tracks registrations, check-ins and stall engagement live during every activation.
- Incorporated
- Nov 2023
- Founders & Co-Founder
- Akmal Faizan
Farah Shahab
Anoop Chheda Co-Founder - Rider network
- 25,000+
- Cities
- 25+
- Owned event IPs
- 4
- Spirit of Unity 2026
- 3,000+ riders
Figures as of November 2026.
What we do
We don't buy audiences. We mobilize riders.
Riders Rally is a community-first motorcycle marketing platform. Brands activate directly inside India's most engaged rider ecosystem, from hyper-local rides to multi-city national campaigns.
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Offline scale
Local rider clusters in 25+ cities that we can mobilize in days, not months.
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Digital virality
Every activation is designed for reels, reach and repeat visibility across rider social feeds.
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Creator amplification
India's top motorcycle creators ride with us and carry your campaign beyond the event.
Owned IPs
Brand activation platforms built for scale
Our flagship properties are not just events. They are repeatable activation platforms built for visibility, engagement and recall.
Why brands choose Riders Rally
Direct access. No middle layers. No cold audiences.
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Community-controlled distribution
We don't depend on ads. We activate real rider communities, city by city.
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Direct access to riders
No middle layers. No cold audiences. Only high-intent, engaged riders.
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Multi-city execution engine
Launch campaigns across 10+ cities simultaneously with consistent execution.
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Content that scales
Every activation is designed for reels, reach and repeat visibility.
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Offline + digital integration
On-ground experiences that convert into millions of digital impressions.
Brand ecosystem
Trusted by the brands riders already love
Leading automotive and performance brands rely on Riders Rally for high-impact rider engagement campaigns.
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Automotive OEMs
- TVS
- BMW Motorrad
- Triumph
- Suzuki
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Lubricants
- Castrol
- Gulf Oil
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Riding gear
- Rynox
- Reise
- Raida
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Energy & nutrition
- Monster Energy
- Fast&Up
- Max Protein
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Consumer brands
- Fevikwik
On the ground
Thousands of riders. Real energy. Real content.
Watch
See a Riders Rally activation in motion
Event films and rider content from our YouTube channel.
Castrol presents Spirit of Unity 3.0 — 3,000+ riders on Republic Day
1:33
Top 5 must-attend motorcycle events in India
6:45
New bikes revealed at EICMA 2024 for India
3:34
Top 5 adventure bikes in India 2025
8:36
Community impact
A network that also rides for good
Beyond brand campaigns, Riders Rally supports cause-driven rides and community-led initiatives.
Cancer Awareness Ride
Nanavati Hospital, Mumbai
Mobilized 1,000+ riders for a large-scale awareness initiative, delivering both on-ground participation and digital amplification.
FAQ
Questions brands ask us
Straight answers on who we are, what we run and how a campaign is measured.
What is Riders Rally?
Riders Rally is a community-led motorcycle marketing company based in Mumbai, India, incorporated in November 2023. It gives brands direct access to a network of 25,000+ riders through owned event IPs (Spirit of Unity, MadMax Tour and World Motorcycle Day), creator-led content and an in-house data platform that reports campaign results live.
How many riders are in the Riders Rally network?
Riders Rally works with 25,000+ riders across 25+ Indian cities (figures as of November 2026). The network covers Tier 1 cities such as Mumbai, Pune, Delhi and Bangalore, Tier 2 and 3 cities such as Nashik, Belgaum, Lucknow and Patna, and has a presence in Nepal.
What events does Riders Rally organise?
Riders Rally owns four flagship event IPs: Spirit of Unity (India's largest Republic Day rider gathering; 3,000+ riders in 2026, 4–5K riders planned for 2027); MadMax Tour (Multi-city rider tour across 15 cities; 15 cities per tour, 10,000+ riders engaged); World Motorcycle Day (10 cities. Same time. Same energy; 10 cities simultaneously, 2,000+ riders at once); 15th Aug Ride (10 cities. Same time. Same energy; 10 cities simultaneously, 2,000+ riders at once).
Which brands has Riders Rally worked with?
Riders Rally has run rider engagement campaigns for automotive oems: TVS, BMW Motorrad, Triumph, Suzuki; lubricants: Castrol, Gulf Oil; riding gear: Rynox, Reise, Raida; energy & nutrition: Monster Energy, Fast&Up, Max Protein; consumer brands: Fevikwik. Castrol POWER1 presented recent editions of Spirit of Unity and the MadMax Tour.
What can a brand sponsor or buy from Riders Rally?
Brands can take title, presenting, powered-by or category partnerships on Riders Rally events, or commission a bespoke ride. Services include on-ground brand activations, product integration, creator-led content, logo placement everywhere, data capture & lead generation, multi-city rollout.
How does Riders Rally measure campaign results?
Every rider registers through the Riders Rally app and receives a unique QR code. On the ground, QR scans track check-ins, stall visits, games and product interactions. Partner brands get a live dashboard during the event and exportable, verified leads afterwards.
Who are the riders Riders Rally reaches?
The core audience is passion-driven motorcycle riders aged 18 to 35 with high lifestyle spending and a strong interest in bikes, riding gear, touring and performance products. They are active, repeat participants organised in hyper-local clusters that can be mobilised quickly.
Does Riders Rally work with motorcycle influencers and creators?
Yes. Riders Rally runs a creator network of India's leading motorcycle content creators, including Jasminder Singh, Deepak Gupta, Ankit Lamba, Prateek Chaturvedi, Murthaza Junaid, Roaming Wheels, who ride at the events and publish reels, stories and campaign films that extend each activation beyond the ride.
How do I start a campaign with Riders Rally?
Call or WhatsApp Anoop Chheda (Co-Founder) on +91 98928 76147, or email anoop@ridersrally.com. Contact details are at ridersrally.com/contact. Riders Rally replies within two working days with a recommended platform, creator line-up and a measurable plan.
Who founded Riders Rally?
Riders Rally was founded by Akmal Faizan and Farah Shahab, and Riders Rally Pvt Ltd was incorporated in Mumbai on 8 November 2023. Anoop Chheda is Co-Founder.
Where is Riders Rally based?
Riders Rally Pvt Ltd is headquartered in Mumbai, Maharashtra, India, and runs activations across India and in Nepal. Follow @RidersRally on Instagram and YouTube.
Work with us
Let's build your next high-impact rider campaign.
Tell us your objective and cities. We will come back with the right platform, creator line-up and a measurable plan.